Personalization can help your attraction to create unforgettable visitor experiences, and along with helping to boost secondary spend and grow revenue in the process. By tailoring your offerings to individual preferences and target audiences, you can make each guest feel valued and leave a lasting impression.
1. Tailored Welcome Messages & Communications
First impressions matter, and a personalized welcome message can set the tone for a remarkable visit. Imagine greeting your guests by name as they enter your attraction. Whether it's through mobile apps, interactive kiosks, or digital signage, incorporating tailored welcome messages can instantly make visitors feel special and create a sense of anticipation.
2. VIP upsells and customised experiences
If you’re selling upsells or VIP experiences, try collecting visitor preferences during the booking or registration process. You could check for food or drink preferences, arrival times, things they really don’t want to miss, or even birthdays and special dates. From personalized itineraries to recommended attractions or exhibits, you can create an experience that resonates with each guest, ensuring they have a truly unique and enjoyable visit.
3. Personalized Souvenirs or Keepsakes: A Lasting Memento
A main-stay of most theme parks and immersive experiences - personalized photo-based souvenirs help enhance the perceived value of your merchandise. Consider offering custom photo prints, engraved items, or interactive photo booths with customizable filters. Consider selling bundles or allowing guests to pre-book photo passes for discounted rates so that you can lock in the revenue ahead of their visit.
4. Dynamic Content Displays: Engaging Visitors in Real Time
Digital displays and interactive screens offer a unique opportunity to deliver personalized content to your visitors. Think about common touchpoints, like ticketing kiosks, wifi sign up pages, hotel TVs or digital billboards. Greet your guests with personalized messages, offer targeted recommendations, or display real-time event updates based on their preferences or past interactions. By leveraging dynamic content displays, you can create captivating and immersive experiences that leave a lasting impact.
5. Personalized Follow-Up Communication: Nurturing Relationships
Keep the visitor experience going, even after they leave your attraction. Implementing personalized follow-up communication can help maintain a connection and nurture relationships with your guests. Sending personalized thank-you emails, along with tailored recommendations for their next visit or exclusive offers based on their interests, demonstrates your commitment to their satisfaction and encourages future engagement.
Remember your website should be a catalyst to try new personalisation initiatives, ticketing tactics or messaging. Try implementing some of these ideas - start small, and build up your systems to deliver unique experiences for your guests.
Remember, personalization can help turn an ordinary visit into an extraordinary one. Get ready to delight your guests and leave a lasting impression that sets your attraction apart from the rest.